The combination between knowledge and smart technology.
Chainn was established from a lack of understanding of old-fashioned trading processes. The four founders of Chainn felt there was too much noise in the food chain, which made it anything but transparent. Founders Pieter, Evert Jan, Leo and Kees believed that this had to change. They decided to combine their knowledge and know-how with smart technology and created a 100% transparent system. Everyone connected to the Chainn platform has insight into the processes. And that makes trading all the more fun and fair.